PS Vita Games will not have a fixed pricing model

The Sony will make a small change in relation to games of its new handheld console, the PlayStation Vita . The company will no longer use the system of fixed prices for their securities, thus revealing a model that fits more to the market, mainly because they compete directly with smartphone games, which tend to be cheap. 

"I think it safe to assume that we will have a more tailored approach than perhaps we have in the past," said Jim Ryan, CEO of Sony Computer Entertainment Europe. "Our challenge is to ensure that gaming experience we have is closer to the console experience on TV than the one you downloaded in the iPhone . If we do that and offer a great value to the consumer in games like Uncharted , I think the ability to sustain the history of the island with the kinds of prices are there. "

Certainly more elaborate games like Uncharted , and the great franchises of Sony , they need a higher price at the time of their releases. However, there are several titles simpler and smaller, and they need extra care when setting the price. Now we imagine that remains to this new strategy is not to launch games with a wide variation in price. Mainly because it's now that Brazil has managed to give his footsteps of great progress in the electronic entertainment market, and this can benefit greatly.

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